• TRUE TALK: STORY-in-BUSINESS Seminar

      • Date: 29th, November, 2013
        Venue:
        Temi Zammit Hall, Mediterranean Conference Centre, Valletta, Malta.
        One Day Seminar:  09.00 am – 6.00 pm
        Price: €475 / £402
    • REGISTER NOW!
      This registration is for the seminar only.


      We have made special arrangements with 
      Corinthia Palace Hotel for our students! 

      Please click here to reserve your room!

      (after clicking you will be directed to a third party website)





     
    • "McKee's exceptional teaching is critical to business success."
      - Phyllis Fogarty, Brand Manager, Pepsico




  • Robert McKee’s one-day BUSINESS STORY Seminar brings you insights, actionable story knowledge and ready-to-use tools that will greatly enhance your communication and persuasion skills.




    • "AN EXCLUSIVE INTERVIEW WITH LEGENDARY SCREENWRITING LECTURER ROBERT MCKEE"

    • exclusive interview with Robert mckee


    • "Entrepreneurs tell a future story, a prophecy that we feel will definitely come true"
      -Robert McKee
     
    • In an age of 24/7 information, nothing dates faster than factual content. Properly executed stories, on the other hand, offer the possibility of winning hearts as well as minds, while delivering an immersive experience around your products, services and brand assets.

      A leader must persuade, and to persuade, a leader must master the art of storytelling. Story is both emotional and intellectual – it captures hearts as well as minds. In this single-day September event, Robert McKee will guide business leaders and managers to mastery of this timeless art and so they can turn ideas into action.

      In recent years, Robert has helped organizations as diverse as Microsoft, Nike, Hewlett-Packard and Siemens develop their evolving narrative game plans. He can do the same for you and your company.

      As Robert McKee teaches with humor, discipline and immediate relevance, story can transform your organization from a disconnected assembly to a united tribe able to transform their own destinies and that of the industry.

      In a world growing ever more uncertain and demanding on the human intelligence, Robert McKee’s story power will fire your imaginations and ignite your tribe’s outperformance.



    • "I must tell a story in 30 sec to 3 min. McKee taught me how to create a
      unique & compelling story for the international brand."
      - Phil Chapman, Marketing Director, KRAFT Foods



  • STORY-in-BUSINESS Seminar one day Programme

    • Session 1

      Story and Effective Executive

      • A. LEADERSHIP BY EMOTIONAL PERSUASION

        B. LEADERSHIP BY INTELLECTUAL PERSUASION

        C. LEADERSHIP AND THE PURPOSE-TOLD STORY: THE MERGER OF INTELLECTUAL AND EMOTIONAL PERSUASION

        To begin the day, McKee examines three primary tactics that underlie all human communication, persuasion & leadership from face-to-face conversations to mass marketing campaigns. He lays out the hidden strategies behind each technique to reveal why the simplicity of story trumps the others.
    • Session 2

      Shaping Story:  Design & Execution

      • A. BEGINNING: THE INCITING INCIDENT

        B. MIDDLE: PROGRESSIVE COMPLICATIONS

        C. END: CRISIS AND CLIMAX


        During the second session, McKee takes an in-depth look at the dynamic inner life of the purpose-told story.

        He takes the seminar behind the commonplace concepts of Beginning, Middle, and End, to explore story’s essential components: Dynamic Values, Objects of Desire, Forces of Antagonism, Turning Points, Crisis, Climax and the Positive Outcome.
    • Session 3

      Executing the Purpose-Told Story

      • A. FACE-TO-FACE STORYTELLING: CONVERSATION VERSUS PRESENTATION

        B. STORYTELLING AT A DISTANCE: MARKETING VERSUS BRANDING


        In the third session, McKee looks at performance. Whether an executive tells story in an elevator or over lunch, via Skype or in a board meeting, to sell a product or to position the corporation, face-to-face or on the internet, storytelling is always a performance. The successful telling combines preparation and improvisation.




  • Venue: Mediterranean Conference Centre

    • The 16th century building now the Mediterranean Conference Centre has long been one of Valletta's most remarkable landmarks. Located towards the tip of Valletta peninsula, the MCC stands for distinction with magnificent views across the Grand Harbour.

      Constructed along similar architectural lines as the larger Republic Hall the Temi Zammit Hall is more moderate in its dimensions. It is 20 metres long by 9 metres in width and is graced by a high ceiling and lovely stone walls. The artistic combination of the modern lighting effects, plush seating and ancient stone walls create an unforgettable sense of space.
    • Temi Zammit Hall, Valletta, Malta
















    • Date:
      Friday 29th November, 2013
      Venue:
      Temi Zammit Hall, Mediterranean Conference Centre, Valletta, Malta
      One Day Seminar:  09.00 am – 6.00 pm
      Price: € 475
      £402


      For questions, please email info@writersinstitute.eu 
      or call (356) 21 422 564.


      • We have made special arrangements with 
        Corinthia Palace Hotel for our students! 

        Please click here to reserve your room! 
        (after clicking you will be directed to a third party website)

        Booking closes on Thursday 14th November


     
    • What attendees of Robert McKee's Business Story Seminar have said about the seminar:


      "McKee's exceptional teaching is critical to business success."
      - Phyllis Fogarty, Brand Manager, Pepsico

      "The art of persuasion - Robert McKee is the best."
      - Alexander Paufler, CEO & President, Mercedes-Benz Thailand

      "I must tell a story in 30 sec to 3 min. McKee taught me how to create a unique & compelling story for the international brand."
       
      - Phil Chapman, Marketing Director, KRAFT Foods

      "Every storyteller should learn from McKee, the master. Finally, a critical analysis of what makes a compelling story."

       - Peter S. Van Bloem, Advertising Creative Director